In the first three months of 2022, 200,000 subscribers left Netflix. For a streaming service that has dominated the entertainment industry for over a decade, this trend has the potential to be a major shift in the future of streaming. To determine why subscribers are leaving and where they are going, the team at GetWindstream surveyed 1,000 respondents about their streaming habits.
In order to understand why people would want to leave the streaming giant, we found out what draws Americans to a service in the first place. When it comes to what people watch most on streaming services, TV series and movies won out by 80%. As for what people look for in a streaming service, the majority of respondents (65%) wanted a good variety of old and new TV shows and new movie releases.
So, Why Are People Leaving Netflix?
Despite Netflix being a cultural mainstay for years, our survey found that certain changes have caused subscribers to consider other streaming platforms. Netflix’s plan to increase its current subscription price most likely had an effect, as did the possibility of commercials being added to the service.